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Realising the fact that back ending is the key to the success in grocery retailing, we have set up beck end infrastructure. We have set up collection centres, processing, packing and ware housing facilities at major locations. The infrastructure is capable to cater to the needs of more than 1500 stores.
We have strategically developed state-of-the-art infrastructure in Delhi, Faridabad, Ghaziabad, Mohali, Ludhiana, Nagpur, Mumbai and Ahmedabad to provide the base required for complete customer satisfaction. We have developed major wet grocery collection centres in – Delhi, Jaipur (Rajasthan), Kotputli(Rajasthan), Neem Ka Thana (Rajasthan), Sahibabad (UP), Hapur (UP), Garh(UP), Panipat (UP), Sonipat (Haryana), Solan (Himachal), Shimla (Himachal), Maler Kotla (Punjab), Nagpur (Maharashtra) and Mumbai (Maharashtra). |
We expect that the quality and the pricing of fruits and vegetables will maximize the footfalls. That’s why we focus on wet grocery, where we enjoy a major advantage in the supply chain.
Processing units at Delhi, Mohali, Ludhiana, Nagpur, Mumbai and Ahmedabad are equipped with world-class facilities. All staples in the real magic brand are packed at packing units in Delhi, Mohali, Ludhiana, and Nagpur. We possess FMCG ware houses at Delhi, Faridabad, Gurgaon, Ghaziabad, Chandigarh, Mohali, Ludhiana, Nagpur, Mumbai, Ahmedabad and Jaipur.
We are working on the “Retail Excel System” by Polaris. |
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© Copyright 2007, REI Agro Ltd. All rights reserved. |
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